Marketing to the Social Web and the New Rules of Engagement
This story appeared in my Twitter timeline by @DihydrogenOxide (http://Twitter.com/DihydrogenOxide ) titled “Marketing to the Social Web and the New Rules of Engagement”http://bit.ly/1aqr5u
The key phrase in the title of this article is “New Rules of Engagement”.
“New Marketing:
- Brand is dialogue
- Customers determine brand value
- Group customers by behavior
- User generated content
- Virality based on content
- User reviews (Amazon, etc)
- Publishers build relationships
- Bottom up strategy
- Information on demand
- Invest for growth - measurable ROI
I think this is a nice illustration that approaching business and marketing the same way we did 20, 10 or even 5 years ago will be less than effecitve.” Via http://bit.ly/1aqr5u
How are you coping with social media? What would you like to know more about?
Greg Balanko-Dickson
1-866-281-8281
