Act 2.0 for Social Media, Networking, Marketing
I think Chris Brogan gets this–he articulated it today in an article entitled
What I think Brogan is recognizing is that it’s time for Act Two for social media. We’ve heard all the admonitions from social media gurus and enthusiasts about how we are meant to act and behave on Twitter. But going through the marketing door is only going to get you so far–in that sense, social media helps the rich get richer, but does little to help companies that aren’t structured to actually be transparent and helpful where the rubber meets the road. Social media’s next act has to be through the corporate HR director’s door, and ultimately the CEO’s door. To get there, however, social media has to prove itself by more readily embracing effectiveness metrics (not just statistics) to raise its profile in the organization. Give the CEO the numbers to justify continued social media engagement, and that engagement will continue–and ultimately be the trojan horse for what human business can become.
